Do You Overlook this Aspect of Building Topical Authority?

Imagine a perceived blogging expert within their field. The individual covers a specific topic thoroughly based on the one post that you read. But the blogger published the post three years ago. You visit the home page. When did the blogger last publish a post? The pro published their last post six months ago. Wait a second. Quite a bit occurs within a six month time frame. How can he or she be an expert if the individual did not keep you updated over the prior half year? You lose a dizzying volume of information during the stretch. How can this blogger be credible? How can they be an authority? Not blogging for six months proves one thing: you fell asleep at the blogging wheel. Can someone claim expert status if the individual does not alert you to the latest and greatest news concerning their niche? Click Here to Read the Blog Post