Do You Blog for People or Google?

People use Google. Google doesn't use people (Or at least it shouldn't). Blogging for Google is a bad idea because people buy stuff, hire you and drive referral business. Google does not buy stuff, hire you or drive referral business through word of mouth marketing. SEO-optimizing blog posts drives Google traffic but Google is valuable only because human beings use it to find what they want. In and of itself, Google is quite worthless because sans humans it is a non-sentient thing. Things do nothing. Continue Reading